Victoria Roberts
mvictoriaroberts@gmail.com 021 85 92 92 · Dunedin, NZ in/victoria-roberts · victoriaroberts.co.nz
UX/UI & product designer with 10 years on enterprise products — research, design systems, and polished UI — for international and NZ clients including Twitch, PaperCut, and Te Tautiaki Hoiho.
A decade in technical support has taught me to hunt real pain points, and my time in front-end development has taught me to build.
Now, because I understand code, business goals, and customer psychology, I take work from discovery through launch, and bridge design and engineering without friction.
Experience
Owned design across enterprise client work, the marketing site, and the template library — research through launch, working directly with stakeholders and engineers.
- Owned design end-to-end on enterprise engagements — the PaperCut Partner Portal and PaperCut marketing site, TwitchCon, and a conservation-trust rebuild (detailed below).
- Built and maintained design systems across 9 client and product projects; documented the Astro Component Starter in Figma.
- Shipped two production templates (Jetstream & Venture); contributed research and design to the core app.
- Redesigned the company marketing site and owned all asset creation; support junior designers through design critique.
Designed and built 20+ marketing websites in WordPress for business clients across many industries — owning the full loop from client discovery to a launched, hand-coded (HTML/CSS/SCSS/JS/PHP) site.
Five years leading tech-support and provisioning teams, capping more than a decade in customer service — front line, Subject Matter Expert, then Manager across several call centres. Thousands of conversations with frustrated users is why I design the way I do.
Selected work
My largest project: PaperCut's global partner portal, designed solo from the ground up and now used daily by their authorised partners for sales enablement, training, certification, and product resources. I ran the research, aligned stakeholders, set the roadmap, and designed the collateral library, order forms, and sales databases at its core. I built the portal's design system on PaperCut's own product foundations, so it stayed true to their wider brand.
Monthly portal visits rose from ~15k to 18.2k after launch (Heap), and partners gave direct, unprompted feedback on how much easier it is to use.
PROCESS — 8 partner interviews across 3 markets (marketing, sales, support roles) → 3 personas → journey maps for 2 core scenarios → IA + flows → prototype → 3 rounds of usability testing → design system → dev handoff.
With the new Portal, our teams are empowered to make the changes we need. It's a game-changer, and it feels like a breath of fresh air. Lisa Cole Miller, Global Channel Activation Team Lead, PaperCut
CloudCannon's first complete template on the Astro Component Starter — UX, UI, and design system, handed to engineering in under three weeks. Now the template new users start with, and the clearest showcase of the product's visual editor.
Twitch came to us for basic wireframes; I grew it into a full UX engagement. I designed the flow from hero to ticket purchase, a filterable mobile schedule for on-site attendees, and a reusable component system editors update without a developer — accessibility led throughout, with headings as real HTML text rather than baked into video.
What impressed me most was how Vic navigated our complex stakeholder group of 10-12 people. Cayvon Morady, Senior Technical Program Manager, Twitch
Design and visual direction for a conservation trust's rebuild, shifting the brand from penguin blue-and-yellow to greens and earth tones. Designed with development running in parallel to hit a primetime TV deadline — and built for the editing experience as much as the visitor's, so the trust's own staff could publish without a developer.
Having a platform where we can update and manage the website ourselves, without needing to go through an agency for every change, has been a big part of that independence. Anna Campbell, General Manager, Te Tautiaki Hoiho
Skills
Design — Product & UI design, design systems & tokens, information architecture, wireframing, prototyping, interaction design
Designing for editors — Component systems and content models a client's own team can publish with, no developer required
Research — User interviews, personas, journey mapping, usability testing, workshop facilitation
Accessibility — WCAG 2.1 AA, contrast & focus auditing, keyboard-first flows, semantic handoff notes
Collaboration — Large stakeholder groups, working within existing brand and product systems, design-to-dev handoff, critique, mentoring
Tools & build — Figma, Sketch, Miro, Notion, Photoshop, Illustrator; hand-codes HTML/CSS/SCSS/JS/PHP; designs for Astro, Next.js and Git-based CMS workflows
AI-assisted design — Claude & Claude Design woven into daily practice for faster research synthesis, ideation, and shipping
Education
YOOBEE School of Design — Web Development, Level 6 Diploma (2016) · Multimedia foundation (2015)
Uxcel — UX/UI Design Career Certification
Prior: formal management and leadership training.
See the work behind the CV
Five case studies, in detail.